FOUNDER'S NOTES

What Gets Lost When Chinese Tea Crosses an Ocean
What Gets Lost When Chinese Tea Crosses an Ocean
An honest accounting of the words I have struggled to hand across the ocean intact. Read more...
Why Most Chinese Tea Brands Struggle in America (And What Successful Ones Do Differently)
Why Most Chinese Tea Brands Struggle in America (And What Successful Ones Do Differently)
Selling tea in the U.S. isn’t about exporting Chinese tea culture. Read more...
Who Actually Buys Tea in the US? A Field Guide to the American Tea Trade
Who Actually Buys Tea in the US? A Field Guide to the American Tea Trade
The term "tea buyer" covers four very different roles — and knowing which one you're talking to changes everything. Read more...
Why Cold Brew Tea Is Having a Moment — And What It Tells Us About How the World Drinks Chinese Tea Now
Why Cold Brew Tea Is Having a Moment — And What It Tells Us About How the World Drinks Chinese Tea Now
Chinese actress Zhao Lusi, currently one of the most-followed Chinese entertainers internationally, recently became the face of a leading cold brew tea brand in China — a signal of just... Read more...
What a Matcha Brand's Honest Post Reveals About the Reality of Building a Tea Business
What a Matcha Brand's Honest Post Reveals About the Reality of Building a Tea Business
7,000 followers ≠ 7,000 buyers. Read more...
Does Chinese Tea Have Pesticide Residue? What You Actually Need to Know
Does Chinese Tea Have Pesticide Residue? What You Actually Need to Know
Yes, Most Tea Has Some Pesticide Residue. That's Not the Whole Story. Read more...
Where Our Phoenix Dancong Comes From: A Tea Garden Built on Organic Principles
Where Our Phoenix Dancong Comes From: A Tea Garden Built on Organic Principles
Why Your Tea Tastes Different Read more...
The Most Expensive Luxury Is Doing Nothing
The Most Expensive Luxury Is Doing Nothing
Why the rarest thing you can own isn't a product — it's unhurried time. Read more...
Why I Chose Tea
Why I Chose Tea
A Founder's Thinking Process on Products, Moats, and Minimalism Read more...
Why I Always Buy Liu Bao Tea From Established Brands
Why I Always Buy Liu Bao Tea From Established Brands
The warehouse you can never see Read more...
Why We Only Source Tea That Can Prove Its Purity
Why We Only Source Tea That Can Prove Its Purity
TeaGoodTea Sourcing Standard Read more...
At 7:29 AM, the Tea Market Wakes
At 7:29 AM, the Tea Market Wakes
A morning inside China's spring green tea trading floor Read more...
The Third Path: How Bubble Tea Brands Solved What Lipton Couldn't
The Third Path: How Bubble Tea Brands Solved What Lipton Couldn't
New tea drinks are creating a FUNNEL into deeper tea appreciation. Read more...
Why China Has Tea Culture But No 'Chinese Lipton'
Why China Has Tea Culture But No 'Chinese Lipton'
Now try naming a Chinese tea brand. Read more...
One Blog a Day for 90 Days: My Content Supply Chain Strategy
One Blog a Day for 90 Days: My Content Supply Chain Strategy
How I'm turning daily writing into a self-sustaining ecosystem of SEO, distribution, and publishing — with $0 in advertising Read more...
I See Pronoia Through the Prism
I See Pronoia Through the Prism
If this resonates, you might also be someone who's ready to stop seeking externally and start creating from your inherent abundance. Read more...
The Meaning of Tea in the AI Era
The Meaning of Tea in the AI Era
Heart Sutra: "Free from delusion, ultimately nirvana." Read more...
TEAGOODTEA as a Living Journal
TEAGOODTEA as a Living Journal
Join us. Read. Contribute. Share. Question. Engage. Read more...
tea good tea
Why I Use Content to Build a Business: An Investor's Experiment
How much startup capital did you raise? I said, about fifteen hundred dollars. Read more...
About TEAGOODTEA
About TEAGOODTEA
Tea. Good. Tea.  Man Hua @Founder Read more...